Friday, November 11, 2005
Grumpy, reluctant donors
It doesn't happen everyday, but sometimes one of our direct mail pieces, or a call from a student in our PHONATHON program illicits a hugely, grumpy response. The first phrase is usually the same, "I am not going to give this year, because....(insert here is often, dissatisfaction with an administrative decision, or the football team lost a game (yes, seriously). We do our best to smooth ruffled feathers, and hopefully preserve a gift, but I often think, why can't everyone separate a momentary bad feeling with the need to support their own alma mater...annually, no matter what.